Boat show season is almost here

Boat shows are a key foundation in the calendar of the yachting industry. But why are they so important and how can you use this event even if you are not presenting

What are the advantages of boat shows

Create and strengthen connections
Boost brand visibility
Increase sales and leads
Learn about potential collaboration and competition within your field

How to prepare your business for the boat shows

Define goals and objectives –

What is important for you. Is it industry connections? New leads for sales or brand recognition.

Prioritize

According to your budget – What would be the most effective way to achieve your goals?

Do you actually have to be there in person, do you need to have a stand, or maybe there are other ways?

Create your marketing strategy

Even if you are not presenting, there are ways to make sure your brand will be visible and presented

Check Seazone Business Cluster if you are looking for a cost effective option to achieve brand recognition

Prepare your staff

Mark these dates ahead of time to make sure you have the marketing material, lists of presenters, and set a checkpoint 1 month prior to make sure everyone understand their roles, budget is set, and all material is ready

Use digital media

Announce about your intentions in all channels to create buzz. Send Emails, messages to contacts, and use the various social media platforms (Fb, Instagram, Linkedin).

Did you know? Seazone offers a complete All-In-One marketing package for the yachting world.

Upcoming Boat shows for 2023:

Cannes Yachting Festival: 7-12 September 2023

Newport International Boat Show 14-17 September 2023

Monaco Yacht Show – 27-30 September 2023

To the full 2023 Boatshows Calendar

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How to utilize boat shows for your business marketing

What digital tools you need?