Boat show season is almost here
Boat shows are a key foundation in the calendar of the yachting industry. But why are they so important and how can you use this event even if you are not presenting
What are the advantages of boat shows
- Create and strengthen connections
- Boost brand visibility
- Increase sales and leads
- Learn about potential collaboration and competition within your field
How to prepare your business for the boat shows
Define goals and objectives –
What is important for you. Is it industry connections? New leads for sales or brand recognition.
Prioritize
According to your budget – What would be the most effective way to achieve your goals?
Do you actually have to be there in person, do you need to have a stand, or maybe there are other ways?
Create your marketing strategy
Even if you are not presenting, there are ways to make sure your brand will be visible and presented
Prepare your staff
Mark these dates ahead of time to make sure you have the marketing material, lists of presenters, and set a checkpoint 1 month prior to make sure everyone understand their roles, budget is set, and all material is ready
Use digital media
Announce about your intentions in all channels to create buzz. Send Emails, messages to contacts, and use the various social media platforms (Fb, Instagram, Linkedin).
Did you know? Seazone offers a complete All-In-One marketing package for the yachting world.
Upcoming Boat shows for 2023:
Cannes Yachting Festival: 7-12 September 2023
Newport International Boat Show 14-17 September 2023
Monaco Yacht Show – 27-30 September 2023